Oʻahu, Hawaiʻi · Las Vegas, Nevada
Joy Hauʻoli Lee Sutherland
Born on the island of Oʻahu
Artist · Author · Publisher
Entrepreneur · AI Strategist
Philanthropist
"Using creativity, innovation, and compassion to make a meaningful difference in the lives of others."
About Joy
A Life Guided By
Creativity, Faith & Purpose
Born and raised on the island of Oʻahu, Hawaiʻi, Joy's multicultural heritage — Korean, Hawaiian, English, Portuguese, and Chinese — has profoundly influenced both her artistic voice and entrepreneurial vision. Guided by her Christian faith and an enduring love for people, animals, and nature, she has devoted her career to building organizations, brands, and creative projects that inspire hope, education, and positive change.
"Artistic growth comes from curiosity, not limitation."
Joy launched her first business at twenty, discovering early that she possessed a natural ability to build companies, solve problems, and bring people together. Today she combines three decades of entrepreneurial experience with modern digital innovation — spanning AI, publishing, branding, and global media.
The Artist
A Life Immersed In Art
Although Joy has spent decades building businesses, art has remained the constant thread throughout her life. A multidisciplinary artist whose creative portfolio encompasses wildlife, Hawaiian culture, nature, inspirational artwork, surface pattern design, and digital illustration — every piece is created with the intention of sharing joy, wonder, beauty, and hope.
Leadership & Business
Building Brands
That Serve Humanity
Joy's entrepreneurial journey spans three decades of building companies, developing markets, and growing organizations. Today, she serves as Chief Operating Officer alongside visionary entrepreneur Simon Sahouri, overseeing a diverse international portfolio that unites business, education, media, technology, and philanthropy under one collaborative vision.
Overseeing operations, strategic development, branding, marketing, partnerships, and organizational growth across a diverse portfolio of companies and nonprofit initiatives — all driven by the belief that innovation should ultimately serve humanity.
Building a growing library of beautifully designed publications for Amazon — children's books, journals, activity books, and design-led content that inspires creativity, curiosity, and lifelong learning in readers of all ages.
Artificial Intelligence
Embracing the Future,
Grounded in Purpose
As an early adopter of artificial intelligence, Joy views AI not as a replacement for human creativity, but as a powerful tool that enables entrepreneurs, artists, educators, and organizations to work smarter, communicate more effectively, and expand their positive impact around the world.
"The future belongs to those who embrace lifelong learning while remaining grounded in integrity, purpose, and human connection."
Philanthropy
A Heart For Animals,
Hawaiʻi & Humanity
Joy believes success carries a responsibility to give back. Beyond business and art, she is devoted to causes that align with her deepest values — from animal welfare in her home state of Hawaiʻi to building educational platforms that improve lives globally.
Spay & Neuter Mobile Veterinary Clinics
Joy is devoted to advancing privately funded mobile veterinary clinics throughout Hawaiʻi, led by Veterinarian Krysta Scimeca of InfinityVet.net (Maui) and eventually across the United States and beyond — making veterinary care more accessible while helping reduce pet overpopulation through education, prevention, and community outreach.
Our Philosophy
We are not simply
building brands.
We are building a movement.
One that unites business, creativity, technology, education, and philanthropy to inspire positive change for generations to come.
Connect With Joy
Let's Build Something
That Matters
Whether you're an entrepreneur, artist, educator, philanthropist, or visionary — Joy believes in the power of meaningful collaboration. Reach out to explore partnerships, creative projects, or shared purpose.